When you review analytics in your seller dashboard, you’ll see three key metrics that capture how potential buyers are interacting with your domains on Atom. Together, they provide a picture of both organic demand and platform-driven visibility.
Direct Lander Visits
Definition:
Direct Lander Visits represent the number of times visitors landed directly on your domain’s sales page.
What this usually means:
A visitor typed the domain directly into their browser.
Someone clicked a backlink or bookmark pointing straight to the lander.
Visits may also come from people who remember the name because it was tied to an old website, expired backlinks, or a previous business.
Note: Direct Lander Visits may also include some automated traffic (bots). We apply detection and filtering to minimize this, but due to caching and other technologies, some bot traffic may still appear.
Why it matters:
High Direct Lander Visits can indicate type-in demand. However, not every visit represents strong buyer intent, some may be curiosity from old links or automated traffic.
Platform Discovery Views
Definition:
Platform Discovery Views represent the number of times your domain was discovered by a user within the Atom ecosystem, including:
Search results across keyword queries
AI-powered recommendations in buyer journeys
Related-name or category placements
What this usually means:
If this number is high, your domain is receiving strong visibility in searches and recommendations, which often correlates with higher buyer engagement.
If this number is low, it could mean the name isn’t strongly aligned with common root words or obvious use-cases. Reviewing keywords, adjusting categorization, or applying a boost may help improve visibility.
Important:
These counts only reflect certain discovery channels inside Atom.
They do not include views your domains may receive through Atom’s marketing campaigns or retargeting ads outside the platform.
They also may not capture traffic from some newer Beta features (e.g., Semantic Search) or from partner syndication networks. These channels may still generate exposure but aren’t fully reflected in the Platform Discovery Views metric.
Repeat Views
Definition:
Repeat Views represent the number of times the same visitor came back to view your domain again.
Why it matters:
This is often the strongest indicator of genuine demand. A repeat view suggests that a visitor is seriously evaluating the name, comparing it against alternatives, or revisiting it during their decision-making process.
How to interpret:
High Repeat Buyer Views: Strong signal of buyer interest.
Low or Zero Repeat Buyer Views: May indicate casual browsing or that the domain isn’t resonating strongly with buyers yet.
Buyers Tracking the Domain
Definition:
This metric shows how many buyers have chosen to track the price of your domain.
Why it matters:
Tracking is a clear sign of purchase intent — buyers are interested enough to get notified if the price changes or if availability updates.
A higher number of trackers means the domain is actively on multiple buyers’ radars.
How to interpret:
High tracking count: Your domain is attracting attention from buyers who may be waiting for the right time to act. Making a slight adjustment to the domain price, or scheduling a future price increase will send an automated notifications to all buyers tracking your domain.
Low or zero tracking count: Normal for many names, but if you want to increase visibility, review keywords, categorization, or consider promotional boosts.
How to Use These Metrics Together
Direct Lander Visits: Show organic reach, but may include noise from old backlinks or bots.
Platform Discovery Views: Reflect how much visibility the platform is giving your domain in search and recommendations (though not all channels are counted yet).
Repeat Buyer Views: The clearest signal of serious buyer demand - revisits often precede negotiations or offers.
👉 Together, these metrics give you insight into where interest is coming from (direct vs. platform) and how serious that interest may be (repeat visits). Remember: they don’t yet reflect all marketing, retargeting, or beta syndication features - those channels can generate additional exposure beyond what you see here.