We’ve introduced a new feature called Track Price that gives sellers more visibility into buyer interest—and more control over how to respond to it.
🔔 What is Track Price?
Buyers can now choose to track the price of a domain they’re interested in. This means they’ll receive a notification whenever the price of that domain changes, or if a price change is scheduled in advance.
Unlike Shortlist, which is a private bookmark, Track Price is an active signal—buyers are explicitly opting in to stay updated.
💡 Why is this valuable for sellers?
When a buyer tracks a domain, it’s a strong intent signal. Sellers can use this insight to:
Offer a discount to spark a sale
Schedule a price increase to create urgency
Better understand demand for specific domains
When a price is increased or reduced, a discount is added or a future price increase is scheduled, the buyers will get notified via email.
If your portfolio is set to "Auto Pilot Discounts", the buyers will be automatically notified if a discount is applied to any of the domains they are tracking.
Over time, we plan to introduce AI-driven automation to help sellers act on these signals with smart nudges and dynamic pricing recommendations.
📊 How do I see which domains are being tracked?
Your marketplace listing page now displays a “Track Price” icon next to any domain that has been tracked. The icon also includes a count of how many buyers are currently tracking that domain.
You can also:
Filter your listings to view only domains with active price tracking
Click on a domain to see more detail, including the country of the buyer who is tracking the price
✅ What’s coming next?
This is Phase 1 of the Track Price rollout. Right now, sellers can take manual action - apply discounts, schedule price increases, and monitor buyer activity.
In future phases, we plan to test automated triggers powered by AI - so the platform can recommend or apply the right action based on engagement signals, tracker count, timing, and more.