With very few exceptions, ultra-premium domains consist of single English words with a .com domain extension (though in some cases other popular extensions such as .io can be used). Examples of ultra-premium domains owned by existing brands that may come to mind include Hotels.com and Slack.com.

These two existing brands illustrate the two styles of ultra-premium domain. They are usually referred to as “category-defining ultra-premium domains” and “brandable ultra-premium domains. Let’s look at each of them separately:

Category-defining ultra-premium domains consist of a single word that relates specifically to an industry, followed by .com. This word is usually a noun (singular or plural).

Examples include:

Brandable ultra-premium domains are also single English words, but they’re not so obviously related to an industry. Instead, they evoke an idea, emotion, or common turn of phrase that can be tied to a brand identity.

Ladder.com implies upward motion, for example, while Sword.com could tell potential customers that you cut through a complex industry and make things easy. Common first names can also be brandable ultra-premium domains, like Sofia.com, or Jay.com.

Other examples of brandable ultra-premium domains include:

In rare cases, short phrases can be ultra-premium domains. Usually, these are category-defining; specifically, the name of an industry that happens to be two words long. Examples include:

Usually, however, the easiest way to work out if a domain is ultra-premium is simply to ask, “is it one, recognizable English word?” and “Does it end in .com?”. If the answer to both of these questions is a definite yes, you may have an ultra-premium domain on your hands. Other great, brandable domains are likely to be a good fit for our premium marketplace.