The Premium Listing Outbound Program gives eligible Premium Listings the opportunity to be considered for targeted outbound marketing by the Atom team.
Rather than waiting for buyers to discover a domain, our team may proactively introduce select domains to businesses that appear to have a legitimate interest in acquiring them.
Participation is completely optional and works at the portfolio level: when you enable outbound marketing, all of your eligible Premium Listings become candidates for the program. If there are specific domains you'd prefer to keep out of outbound marketing, you can add them to your exclusion list at any time, and you can turn off the program entirely whenever you like. Because this is a Beta program, our approach, selection criteria, and these guidelines will continue to evolve, and your continued participation means you accept the current version.
How We Select Domains
Not every Premium Listing is a good candidate for outbound marketing. We generally prioritize domains that show signs of broad commercial relevance, such as:
Multiple businesses using similar branding or keywords.
Companies listed on Crunchbase.
Mobile apps using similar names or keywords.
Other market signals suggesting demand from multiple potential buyers.
Whenever possible, we seek to identify multiple prospective buyers for a domain rather than focusing on a single company. Our objective is to market domains with broad commercial appeal instead of directing outreach toward one specific business.
What to Expect
If one of your domains is selected, Atom may contact prospective buyers on your behalf, share the listing details (including your asking price), and manage any resulting negotiations. No sale is final until you accept it, and any completed sale goes through Atom's standard checkout and commission structure, just like a regular marketplace sale.
Selection for the program does not guarantee that outreach will occur or that a sale will result. Our team determines which domains to market based on available resources, market opportunity, and other factors. Atom may also remove any domain from the program at any time.
Adding a domain to your exclusion list stops future outreach for that domain, though conversations already in progress with a prospective buyer may take a short time to wind down. If you delist a domain or sell it elsewhere, let us know so we can stop any active outreach.
How We Reduce Risk
Responsible outreach is core to how this program works. Before marketing any domain, our team reviews it with the following practices in mind:
Multi-buyer targeting. We design outreach around domains with appeal to multiple potential buyers. We avoid campaigns built around a single company's brand, which is where most trademark disputes originate.
Neutral, factual messaging. Our outreach describes the domain and its availability. We don't suggest that a recipient needs the domain to protect their brand, reference their trademarks, or imply urgency tied to their business.
Human review. Domains selected for outreach are reviewed by our team, not just an algorithm, before any messages go out.
Compliant sending practices. Our outreach follows applicable email marketing laws, includes clear identification of Atom as the sender, and honors opt-out requests.
These practices meaningfully reduce risk, but no process is perfect, and trademark rights can exist that neither we nor you are aware of. That's why the considerations below still matter.
Important Considerations
Selling domains — through any channel — can attract the attention of trademark owners, and in some cases this leads to trademark-related claims, including UDRP complaints. Proactive outreach can increase a domain's visibility, so it's important to understand this before participating.
Even with the practices described above, no outbound program can eliminate these risks entirely, and Atom cannot act as your legal representative if a claim arises. Trademark claims relating to a domain are between the domain owner and the claimant.
By enabling outbound marketing for your portfolio, you confirm that you own the domains in your portfolio, have the right to sell them, and are not aware of existing trademark disputes involving them. If you know of a dispute or concern involving a specific domain, add it to your exclusion list. You agree to participate in the program with that understanding.
Participation in this program is subject to Atom's Marketplace Terms of Service.