At Atom.com, we’re not just a marketplace—we’re a discovery engine for great brand names. Every day, buyers come to our platform not just to search for exact matches, but to explore fresh ideas, uncover hidden gems, and find names that spark inspiration.
Here are the primary ways buyers can find your Standard & Plus Listings on the platform:
1. Direct Landing Page Visits (Type-In Traffic)
When a buyer types your domain name directly into their browser, they are taken to your domain's dedicated landing page.
Due to Atom.com's strong SEO performance, many Standard and Plus Listing landing pages are also well-indexed by Google. As a result, your domain may appear on the first page of search results when someone searches for the name.
Why this matters:
Our research shows that buyers are more likely to Google a domain name than type it directly into their browser. This makes search engine visibility a crucial factor in getting noticed.
2. Search Within Atom’s Premium Marketplace
When buyers use Atom’s search to look for a domain or keyword, your Standard and Plus Listings are also included in the search results:
Here’s how search results are prioritized:
Premium Listings (highest visibility)
Plus Listings
Standard Listings
Within each category, domains pointing their nameservers to Atom are typically shown above those that do not. This means pointing your domain to Atom can boost its placement—even within the Standard or Plus tiers.
Note: If a search returns a large number of Premium Listings (e.g., 1,000+), Standard Listings may be buried deeper unless buyers apply filters.
3. Discovery-Driven Search Experience
Atom is built as a discovery-focused marketplace—our goal is to help buyers uncover names they didn't know they were looking for, but fall in love with.
In our experience, many buyers aren’t searching for an exact match. For example, someone searching for "clothing" is probably not looking for Clothing.com—they’re looking for a strong brand name for a clothing company.
That’s why our search algorithm is trained to prioritize relevance, creativity, and breadth over rigid matching. This opens up more opportunities for your listing to be seen—especially when it captures the essence of what the buyer wants, even if it’s not a literal match.
Learn more about differences between Standard and Premium Listings