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How are Standard/ WLM Listings discovered in the Marketplace
How are Standard/ WLM Listings discovered in the Marketplace

Learn how buyers can find your Standard Listings in Our Marketplace

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Written by Atom
Updated over a week ago

There are several ways buyers can find your Standard Listings on

  1. Direct Landing Page Visits (Type-In Traffic)

    When buyers type your domain name URL directly in browser, they will see your domain landing page. Due to strong SEO rankings of, many of the Standard Listing landing pages are also indexed well by Google, so they will likely show up on first page of Google when buyers search for the name in Google. Based on our research, buyers are more likely to Google a name than type it in the browser, therefore visibility in Google results is extremely important.

  2. Search in Premium Marketplace

    When buyers search for a keyword or a domain name on, the matching Standard Listings as well as WLM (White Label Marketplace) listings are now included in the search results. There is a specific priority order in which these listings are displayed:

    1. Any matching Premium Listings are shown first

    2. Matching Standard Listings or WLM listings are shown in a separate section below the matching Premium Listings

    3. If the name servers are pointing to Atom, those standard listings will display above the listings where the name servers are not pointing to Atom

    4. If a large number (i.e. more than 1000) of premium listings match the search keyword, it is possible that the Standard listings may not be visible until the buyer applies some additional search filters.

There are few other ways in which Standard Listings can be discovered by potential end-users

Exposure Upgrade

If you choose the Exposure Upgrade, your Standard listings are also eligible to be submitted to relevant naming contests that might be active at any given time. In addition, these listings will also be included in our Retargeting Ads, which provides additional exposure for Standard listings

Learn more about differences between Standard and Premium Listings

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