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Partial Exclusivity Policy: Premium Listings

Learn how you can maximize your exposure for Atom Premium Listings

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Written by Atom
Updated today

You can now list your Premium domains on external ICANN-accredited registrars or marketplaces as long as a few simple conditions are met.

✅ Here’s how it works:

You’re allowed to list your Atom Premium domains externally if:

  • The domain is listed at a Buy Now (BIN) price that is at least 10% higher than the BIN on Atom

  • The external platform is an ICANN accredited registrar.

For Standard and Plus listings, there is no exclusivity requirement, so you are free to list those domains on any external platforms at any price.

💸 If the domain sells at a registrar

As long as the listing meets the 10% pricing difference, you owe no commission to Atom.

To report a sale:

  1. Click “Actions” next to the domain

Actions Dropdown

3. Select “Report a Sale”

4. Upload a screenshot of the registrar sale confirmation (domain, price, and date must be visible)

Report A Sale

5. Report within 72 hours to stay compliant

Note: In some cases, Atom may require additional information such as a screenshare of the registrar account to verify the sale.

🛠️ We’ve made external verification easier

Most registrars require TXT records for verification. From now on, you can publish TXT verification records directly from your DNS Management page.

As long as your domains point to Atom name servers, we’ll automatically handle the TXT records for you.

🧠 Why this policy exists

Buyers have different preferences. Some discover names through Atom’s advanced search, brand imagery, or retargeting ads, but ultimately choose to purchase through their preferred registrar.

This policy makes room for that.

We invest heavily in marketing, discovery, and branding to help buyers find the right names in the first place. That effort is what brings attention to your domains. Requiring a 10% price difference helps preserve that value, while giving buyers flexibility and giving sellers more reach.


Important Terms and Other Notes:

  • You must maintain a BIN price on external registrars and Atom at all times. The BIN price on external registrars must be at-least 10% greater than Atom BIN price. If you increase the price of your listing on Atom, you must also increase the price of your Afternic listing to remain compliant with this policy at all times.

  • Reducing the Atom BIN price after the domain sells outside Atom is a direct violation of our policy

  • Since Atom relies on sellers to report their sales, we will enforce a strict compliance policy to prevent any misuse of this feature.

  • Atom may require the sellers to provide additional details (such as proof of ownership, proof of sale, reason for removal) in order to verify compliance with our policies.

  • This is a Beta program, and we will likely make changes to this feature as well as pricing in future based upon our learnings from the current phase.

  • In general, we do not allow any negotiations with buyers or brokers outside the Atom platform. However, Atom would like to encourage and support the success of our sellers. There are a few scenarios in which you are allowed to engage with buyers or brokers.

    1. You can import the lead directly to Atom for a reduced commission.

    2. If you have received an offer through an approved selling platform; you have the option to finalize the transaction and agree on a price; in that case, you will need to pay the 10% commission to Atom based on the selling price. This commission reflects Atom's significant investment in marketing and providing exposure for premium marketplace listings. However, we also want to remain flexible to support and foster the success of our sellers.

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