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Wholesale Marketplace & Portfolio Sales

Buying and Selling Domains for Investment

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Written by Atom
Updated over a week ago

Atom offers an ability for domain sellers to sell their domains at wholesale prices to other domain investors. 

How Do Individual Wholesale Listings Work?

  • From your Marketplace Listings Dashboard, you can now set a wholesale price for your Premium Listings or Standard Listings. 

  • If a Wholesale price is set, the domain will be visible in a special Wholesale Marketplace, which is only visible to authorized wholesale buyers. See the criteria below for qualifying as an Authorized Wholesale Buyer. 

  • The wholesale buyer will be able to purchase the domain at the Wholesale price set by the seller. 

  • Atom will keep the funds in an Escrow account, and transfer the ownership of the Listing to the wholesale buyer. 

  • Once the buyer confirms the transfer of domain by seller, they can close the transaction, and the seller will be paid the funds as per our commission structure (see below). 

  • In case of Atom Registered domains, the domain will not be transferred to the wholesale buyer. Only the Marketplace listing ownership will be transferred to the buyer. Since the commissions on Atom Registered domains are typically lower, please be careful while purchasing Atom Registered Domain Listings. 

How Do Bulk Portfolio Listings Work?

  • Sellers now have the option to list a collection of domains as a portfolio for sale to other Wholesale Buyers.

  • Simply add any combination of Premium and Standard Listings to your Portfolio and list it for sale for a BIN price

  • If a buyer purchases your portfolio, sellers can message them from your Wholesale Order messaging to coordinate the transfer of all domains

  • Once the domains have been transferred, the buyer can mark the portfolio as received from their Transfer Center. This will automatically release the payment to the seller

  • The portfolio listings will automatically show under the buyer's Atom account. Any Premium Approved domains will continue to stay as Premium Approved domain in the buyer's account.


There are no upfront costs to list individual domains or portfolios for sale. Upon a successful sale, Atom charges a low-fixed commission to the seller based upon the final selling price.

Atom Commissions for Individual Wholesale Purchases: 5% of selling price

Atom Commissions for Portfolio Purchases: 7.5% of selling price

Frequently Asked Questions

How do I become an Authorized Wholesale Buyer?

You can become an authorized wholesale buyer by having a minimum of 10 approved and live premium listings in the Atom Premium domain marketplace. (Please Note: approval is
automated by our system, please allow up to 48 hours for access after the 10th approved Premium domain)

If I purchase a seller-owned domain in the wholesale section, will the domain ownership be transferred to me?

Yes. The seller will transfer the domain ownership to you based upon your transfer instructions (You can opt to receive the domain in the same registrar or request an Auth Code). Please note that it is against our policy to acquire domains from wholesale marketplace with an intention to remove them from Atom Premium Marketplace. Atom may revoke your access to wholesale section if the names are removed within a short period after being acquired from wholesale marketplace.

If I purchase an Atom Registered domain in the wholesale section, will the domain ownership be transferred to me? 

No. Only the Marketplace listing will be transferred to you. The Domain ownership will continue to stay with Atom. If the domain sells, you will receive the commission from the sale (which is typically 25% but can be up to 35% in some cases). Therefore, while buying an Atom Registered domain from the wholesale section, we do not recommend paying more than $25-$30 for these listings. 

If the seller refuses to transfer the domain after payment, how will Atom handle the situation?

All wholesale transactions are binding. Both Buyer and Seller must proceed forward with the transaction once the payment has been made. However the buyers and sellers are allowed to cancel a transaction as long as both buyer and seller agree to the cancellation. In that case, the Buyer must initiate the cancellation request from their account.

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